The Party That Never Happened, was my answer to the launch party that SHOULD have happened, if we weren’t locked in our homes during 2019. To celebrate what would have been the opening of the new flagship store for Browns Fashion on the iconic Brook Street in Mayfair, we planned a live streamed party to be beamed into the homes of an elite guest list.

The live stream, hosted by BBC 1 Radio presenter and producer Benji B took place in the pièce de résistance of the store, the Yellow Room. Invited guests were gifted an elaborate package that mimicked the intricate workings of the new flagship including elements of wallpapers, prints and carpets. As the box revealed itself, layer by layer, a carefully curated selection of objects were unveiled to to create your DIY house party. From disco lights to bespoke cocktails and a key to unlock VIP customer status at the store..

To round out the evening, guests danced the night away to the sounds of Benji B streamed live from Browns Brook Street.