When Browns officially launched beauty in March 2021, the supporting campaign dubbed “Big Little Rituals” focussed on the highly curated selection of skincare, make-up, hair, fragrance, men’s grooming products and accessories.

The campaign was designed to focus on the everyday rituals we perform in our beauty routine with an abstract and high fashion twist. The video series was designed to bring those simple routines to life in a playful french cinema style.

The brief for the social media videos also had to encompass a storyline that could be used for paid social media campaigns. The video edits hero 5 key themes - Womens Beauty, Mens Grooming, Haircare, Make Up and Tools.

Key beauty brands at the launch include Augustinus Bader, Natura Bisseě, Dr Barbara Sturm, Medik8, Allies of Skin, Bread, Mount Sapo, Epara, Melyon, Kjaer Weis, Viseart, 19/99, La Bouche Rouge, The Unseen, Surratt, Lanshin, Face Halo, Virtue, Haeckels, The Grey and Off White.

CREATIVE DIRECTION | social media strategy | PAID SOCIAL STRATEGY