THE BRIEF.
CREATE A COMMUNITY LED SOCIAL MEDIA FRANCHISE TO LAUNCH BEAUTY AT BROWNS.
To coincide with the new and much anticipated launch of the beauty category at Browns, I created the Browns Beauty Channel. A channel that spotlighted a talented community of industry professionals, beauty editors and social media influencers to show us their personalised approach to beauty.
We invited special guests into our immersive Beauty Room at Browns East to shoot a short film that riffed off the popular social media series GRWM. Each video focussed on technique and product while showcasing a signature “how-to”.
CREATIVE DIRECTION | CREATE FOR TIKTOK | CAMPAIGN PRODUCTIONLYNSKII
SOFT SMOKEY EYE WITH A CLUMPED LASH
SHAVONTE
SMOKEY SUN SET
ANETE
HIGH OCTANE MULTI-COLOUR EYE
HENRIKE
STYLING THE BOYFRIEND BOB
AOIFE
TWO-IN-ONE EDITORIAL EYE LOOKS
LEWIS
GET UNREADY WITH ME
