THE PROJECT
ORIGINS
A project born from the never-ending demand for good creative imagery to tell the story of a product. Having worked with the client for a few months, I came to learn that every single piece of their jewellery had an origin story - it was not trend led, it was not designed - “just because”. Each piece had a rooted history that was detailed and unique. An origin story that was longing to be passed on to the customer, a piece of folklore to be cherished, to story to be told.
The origins project was split into six chapters, each focussing on a different product group. I approached the creative concept with a resourceful eye. How could we make this budget friendly, without having to use the physical product (in many cases there were no samples of high value pieces). We landed on a mixed media approach that bought together found images in from archival research in a collage format to deliver the visual accompaniment to each story.
ANCHOVY
In the salty depths of the sea, dwells a tiny fish of iridescent gleam. A small, but mighty nomad of the waters, an unassuming muse. Living a life ruled by the sun, Lucy Folk found solace and inspiration in the beauty and rhythm of the Balearic Islands.
CHROMATOPIA
An idea in the pursuit of chakra equilibrium, distilling the essence of balance and radiance. Chromatopia a story of colour-drenched alchemy, a bridge connecting the earthly and the cosmic, an intimate relationship between our energy and our aura.
MEDINA
In the heart of the ancient Red City, where the sun kisses the earth in a fiery embrace, a ring of wonder was born – The Medina Ring. A ring enchanted by the bustling energy of the city's souks, the labyrinth of countless hidden passageways and the spirit of Marrakech’s Jemaa el-Fnna.
